WRLC Case Study : : Who Are We? >> Overview of Contract >> Step 1: Research >>
Step 2: Define Design Criteria >> Step 3: Ideation > Steps 4 - 100: Critique & Revision >>
New ALADIN Identity >> ALADIN Interface >> New WRLC Identity >> WRLC Web Site

Steps 4 through 100: Critique & Revision

We held frequent internal critiques to revise and refine our ideas for logo shapes, type styles, and color palettes. Periodic client meetings ensured we were on the right \track, and allowed us to narrow down our ideas even further to find the best solution for new ALADIN and WRLC identities.

So, after days of research -- weeks of brainstorming and ideation -- dozens of internal critiques and conferences -- multiple client meetings -- and thousands of logo ideas contributed by Réalise Design creative staff members and contractors across the country -- what did we come up with?

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