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WRLC Case Study  : :  Who Are We?  >>  Overview of Contract  >>  Step 1: Research  >>
Step 2: Define Design Criteria  >>  Step 3: Ideation > Steps 4 - 100: Critique & Revision  >>
New ALADIN Identity  >>  ALADIN Interface  >>  New WRLC Identity  >>  WRLC Web Site

Step 3: Ideation

Using our previously defined interpretation of the client's needs as our guide, we set out to generate a multitude of logo ideas to reflect the character of the WRLC. Staff brainstorm sessions, along with Réalise Design's own interactive online staff forum, allowed our creative team to pool ideas.

Draft Work

Next: Critique & Revision  >>